Below you will find each of the 50 Women You Need to Know in Martech, as well as a quote from her that struck a chord with us.
Lana K. Moore, Chief Executive Officer and Founder at MarTechExec
“Learn it. Do it. Teach it. Those words from a cardio-thoracic surgeon still ring true in any industry. As women, there is so much we can learn and so much we can share. It’s up to us to make that happen.”
A common theme I’ve seen in my career is women being embarrassed about self-promoting behavior. There’s no need for that here. In fact, I’m kicking this list off! (Even if it makes this list exceed 50.)
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Adele Sweetwood, Senior Vice President Global Marketing at SAS
“Do not make martech a separate function or division or isolate it from your traditional marketing team. Empower your marketers — All of them, including women.”
Agata Celmerowski, Vice President Marketing at Klaviyo
“Be present, stay active, and beyond all else, celebrate your own and each others’ failures as much as your successes.”
Agatha Rymanowska, Senior Vice President, Enterprise Operations at Conversant
“My goal is to inspire my team to be the very best. Seeing them grow and advance in their journey to becoming the company’s next generation of leaders inspires me to no end.”
Alayne Wilinsky, Senior Product Manager at Zvelo
“Knowing that this industry could change overnight, I never get complacent and always strive to find more solutions to the ever-growing list of industry problems.”
Aleksandra Injac, Managing Director, Programmatic Buying at Mindshare North America
“My philosophy is to surround yourself with the smartest people and don’t be afraid to hire people who are stronger, smarter or who have a better skillset.”
Amy Fox, Head of Product at Blis
“It was invaluable learning that, as a woman, you don’t have to change who you are, or curtail your natural instincts to be a good leader.”
Andrea Lechner-Becker, Chief Strategy Officer at LeadMD, Six Bricks
“Martech is a space that takes everything great about marketing, like psychology and pain point solutioning, and marries it with everything great about technology, like big data and scale.”
Angela Wells, Senior Director at Oracle
“The people who will go furthest in martech will be the ones who understand what data should be able to do.”
Anita Brearton, Founder and Chief Executive Officer at CabinetM
“Any woman who works to understand and harness the power of technology as a means to execute a brilliant marketing strategy will be positioned to lead the marketing teams of the future.”
Annie Eaton, Chief Executive Officer at Futurus, LLC
“Composing a group of people with diverse backgrounds and a common goal is the best way to breed creativity and progress in one’s respective field.”
Asmita Singh, Vice President, Marketing and Demand Analytics at Travel Leaders Group
“We’re living in the time when technical innovation is changing the marketing landscape exponentially. At this breakneck speed, the biggest challenge will be to stay proactive — rather than reactive — in using digital tools.”
Brandi Starr, Chief Operating Officer and Managing Consulting at Tegrita Consulting Group
“Learn both the strategy and the technology required to enable that strategy inside and out, and you will always be in the driver’s seat of your career growth.”
Brooke Willcox, Director of Digital Business Development at MNI Targeted Media
“Support, mentorship and unity are, and will continue to be, the backbone of women in this industry.”
Cathy McPhillips, VP of Marketing at Content Marketing Institute
“Technology has provided marketers with so much clarity in our efforts; it has helped us focus on the right things, and do our jobs better and smarter, giving us happier customers. Combining a brilliant marketing mind with analytics and critical thinking will make even a bigger force in our industry.”
Daina Middelton, Chief Executive Officer at Ansira
“Build teams that challenge and teach you — especially when you’re making hiring decisions. Not only do you want your team to have complementary skillsets, you want to have a team that pushes your thinking and is at the cutting edge of the highly fluid marketing space. Remember, it’s a bit of both art and science.”
Dasha Moore, Chief Operating Officer at Solodev
“Female entrepreneurs and business leaders have an impressive power to motivate and advocate for women who are just starting careers. A simple way to do that? Amplify what women say in the office.”
Deborah Ermiger, Director, IT Employee Experience at DXC Technology
“You are in a unique position to cultivate deep technical expertise while also flexing your creative skills.”
Emily Kolvitz, Consultant at Bynder
“I always aim to push myself in my career, reach for greater heights, let my work speak for itself, and always, always be a resource for others.”
Holly Gage, Marketing Consultant at Rowland Gage
“The problem is a lack of representation among the speaker panel. I recently attended a martech conference where three out of the eighteen speakers were women. Only one of these women didn’t work for the company organising the event and she had to share the stage with three men in a fireside chat.”
Inbal Lavi, Webpals Group Chief Executive Officer at Webpals
“Nowadays, diversity and free-flowing ideas are encouraged more than they were in the past, allowing everyone to be heard and have an equal opportunity to advance in the workplace.”
Inecke Snyder-Lourens, Director of Professional Services at Cognifide
“With continued support for these initiatives to address gender inequality, I am hugely optimistic about the potential for future growth in the number of women in the Martech intersection. This sector has great untapped potential, and we can benefit.”
Jennifer Kyriakakis, Founder and Vice President of Marketing at MATRIXX
“Martech is just a set of tools. Effectively using those tools still boils down to good old-fashioned research and understanding of your market, product and customers”
Jennifer Renaud, Global Marketing Lead & Chief Marketing Officer for Oracle Marketing Cloud at Oracle
“This industry is changing fast. There are thousands of technologies available to drive the business. Scheduling time each day to read about the industry and the application of technology is critical.”
Jennifer Shambroom, Chief Marketing Office at YouAppi
“Many chief marketers still have narrowly defined roles that emphasize advertising, brand management, and market research. Agencies need to broaden the role of marketing in general and the CMO in particular.”
Jessica Bicknell, Senior Vice President Business Development at Semcasting
“It is our responsibility to groom the next generation of female leaders and to model, everyday, the qualities needed to succeed, and lead, in martech.”
Julie Fleischer, Vice President, Product Marketing, Marketing Solutions at Neustar
“My favorite part of my job as a marketer is reinvention. I love approaching each year with the goal of fundamentally rebuilding and rewiring old systems that have outgrown their effectiveness.”
Kate O’Loughlin, Chief Operating Officer, North America at SuperAwesome
“As martech matures, we need to make sure that we’re keeping people in the conversations that will continually ask “why” and “who,” not just “how” and “what.””
Kellie Sakey, Vice President of Advertising at Unified
“In any male-dominated industry, gender equality in the workplace is a challenge. It’s not just an issue that faces women in various industries but in our entire economy.”
Kelly Jo Sands, Executive Vice President of Marketing Technology and Data Services at Ansira
“We consume content and interact with brands across multiple dimensions, touchpoints and channels over time. Being relevant in the moments that matter most to consumers is only possible through sophisticated ecosystems.”
Kerry Bianchi, President & Chief Executive Officer at Visto
“Helping women navigate non-traditional paths, moving horizontally or diagonally in an organization to leverage skills from advertising, web, ad operations, product or allowing them to dabble in cross-departmental projects may help identify or spark an interest across the martech stack.”
Kim Howard, Marketing Manager at SuiteRetail
“Take risks, because they pay off — either in teaching you something you can learn from or leading to more opportunities for growth and success.”
Larissa Murillo, Head of Marketing at MarketGoo
“While the gender gap in any top marketing position is apparent, I think that the work done by women at all levels in martech can largely be felt.”
Laura Patterson, President at VisionEdge Marketing, Inc.
“Martech are power tools. Power tools can help you do something easier and faster, but they will not magically fix something that is broken.”
Leah Pope, Chief Marketing Officer at Datorama
“Build teams that challenge and teach you — especially when you’re making hiring decisions. Not only do you want your team to have complementary skillsets, you want to have a team that pushes your thinking and is at the cutting edge of the highly fluid marketing space. Remember, it’s a bit of both art and science.”
Lisa Henderson, Chief Client Officer, Technology Practice, Epsilon at Epsilon
“It’s important to learn how to communicate and be a lifelong learner. Never stop asking questions no matter what point you are at in your career.”
Lou Donnelly-Davey, Chief Marketing Officer at TracPlus
“Having a strong sense of self-awareness and a “no-bull” approach to your own career, well-being and overall life are the surefire ingredients needed to cement your motivation and passion for what you do.”
Maribeth Ross, Senior Vice President of Marketing at Monetate
“I think a critical piece of advice for someone who is getting into marketing today is to find a company that ignites a passion and that solves a problem that you understand.”
Mary Ellen Dugan, Chief Marketing Officer at WP Engine
“The Chief Digital Officer is the CMO of the future, and to be successful in that role, you have to understand that art, science and technology drive your company’s success.”
Meg Ryan, Vice President, Marketing Strategy at Atlanta Hawks & Philips Arena
“The intersection of marketing and technology is opening doors for all individuals to shape the industry moving forward. This is the chance for women to break down barriers, change the industry norms and have a voice in the conversation.”
Megan Lueders, Vice President of Marketing at Zenoss
“Women in marketing need to position themselves as having a seat at the table, even if that’s a male-dominated table.”
Michel Feaster, Chief Executive Officer and Co-Founder at Usermind
“If we want to see more women in Martech, I strongly believe we need to encourage more women in our field to lead by example and share their stories.”
Michele Eggers, Senior Director, Customer Intelligence Product Management at SAS
“It’s not just about technology — It spans math, economics, etc. I think that women showing through volunteerism that these types of analytical skills are fun creates a solid foundation for girls’ future educational and career decisions.”
Michelle Brammer, Director of Marketing at eZanga
“Access to programs that incorporate in both marketing and technology, rather than individual pathways, will help young women discover that the two passions can be synonymous rather than autonomous.”
Michelle Kim, Vice President, Marketing at Amplitude
“Sometimes you might have more to give to your career than at other times, but don’t drop out completely and come back. If you are reading this, the world needs more women like you.”
Molly Schweickert, Head of Digital at Cambridge Analytica
“Ultimately, marketing is about communication, technology, psychology and meeting business needs. You’re so much better equipped to tackle that if you can strategically think from a perspective that’s not limited to a marketing silo.”
Nadjya Ghausi, Vice President of Marketing at Prezi
“As leaders, we need to encourage women on our marketing teams to take on martech roles that emphasize curiosity and creativity. This will help to round out their marketing skillsets and set them up for career growth and progression.”
Seeta Hariharan, General Manager and Group Head at Tata Consultancy Services Digital Software & Solutions Group
“For women to succeed in technology, I believe self-confidence is the biggest determining factor of success. You’ve got to believe in yourself – even when you don’t.”
Sheryl Schultz, Founder & President, COO at CabinetM
“[Martech] is an industry where technical expertise is appreciated — We shouldn’t wait to be invited. Women in martech need to be inclusive of other women when they are building panels, dinners or discussions.”
Stacy Taylor, Director of Digital Marketing at Carousel Industries
“No matter which industry you’re in, I believe it’s important to get experience in a number of different areas when starting a career. It will help you gain broader knowledge of your field and help you figure out if there is a specific area where you want to specialize.”
Stefanie Grieser, Head of Partnerships, Events & Global Markets at Unbounce
“I like to refer to my mentors as ‘my personal board of directors,’ largely because I have a handful of people I go to depending on the question at hand, and typically these relationships are not just a linear one-way relationship.”
Valerie Vallancourt, Vice President of Marketing at Outsell
“A common misconception about martech is that marketing technology solves everything. It really doesn’t, and you still need smart people and processes in order to make technology work for you.”
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