Mobile location advertiser Blis has partnered with SaaS analytics and measurements firm Moat to offer improved measurement viewability in line with the Media Rating Council mobile guidelines for mobile in-app and web advertising. The new viewability measures will also adhere to IAB Australia’s viewability guidelines.

Blis to offer mobile advertising viewability in line with MRC and IAB standards

Blis explains that the mobile advertising environment is complex and measurements of ad exposure is a must when offering advertisers an overview of how well their ads are performing for engagement and effectiveness. Indeed, too many ads are still not being viewed.

Through the partnership with Moat – which has been certified by the Media Rating Council to measure viewability on mobile, Blis is able to upgrade the standard of its viewability metrics.

Greg Isbister, CEO, Blis, says:

“Advertisers are demanding clear definitions on viewability, Blis believes partnering with Moat gives us the best viewability analytics on the market. Viewability, along with other location metrics such as store visit rates, allow advertisers to understand how consumers are interacting with their campaigns beyond clicks and impressions.”

In addition, the company is collaborating with partners to ensure its viewability standards meet client demand.

Jonah Goodhart, CEO and Co-founder, Moat adds:

“Location data is a valuable resource for marketers looking to reach their mobile-first consumers at the right time and in the right place. We are thrilled to work with Blis across all of their campaigns to provide marketers with even greater insight into how their audiences pay attention.”

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