A shopping trolley in a aisle in a grocery store showing frozen foods
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Christina Rasmussen Stella

How To Harness the Power of Beacons

Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?

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