Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?
A shopper’s path to purchase no longer looks like the linear train track it once
A single, giant billboard designed with mass audiences in mind is no longer enough to
Marketers spend a lot of time identifying their ideal audiences. But once they figure that
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around
Ever wonder how you can accurately target your shoppers on the street? Or what’s driving