Media Coverage
Blis

24 hours With… Kaye Quema of Blis

In this 24 hours with, Blis head of sales for Asia Kaye Quema refreshingly doesn’t get up early for yoga but does engage in a jam-packed day at the office and in meetings

Media Coverage
Blis

Research Identifies the New Consumer Path To Purchase

Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.

Media Coverage
Blis

Physical Stores Remain Go-To Channel for Discovery

For the most part, consumers have a game plan when they enter a store—they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn’t: the ability to see and feel items in person.

Media Coverage
Blis

Creative Success on Mobile

Digital advertising offers advertisers the ability to reach their target audience with increased precision and

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