Blis, the global pioneer in location data technology, has opened offices Indonesia and appointed Quenten Smith as agency group head, amid further Asian expansion plans.

With over 13 year’s industry experience across multiple APAC territories and having previously held senior positions at companies like Dentsu Aegis Network, Omnicom Media Group and Yahoo, Smith is an accomplished digital marketer and sales lead. He brings across knowledge in sales, ideation, strategy and planning through to execution.

Prior to his appointment at Blis, Smith was the country lead for ControlShift Indonesia, a global digital marketing technology company. He was previously digital director at Dentsu Aegis Network, Indonesia and business director Platforms, Asia for Omnicom Media Group in Singapore. Smith will spearhead Indonesian business development by introducing Blis’ location data advertising technology and solutions to agencies based there serving Southeast Asia’s largest digital advertising market. He will report to Richard Andrew, regional business director Asia, Blis.

In addition to a sales team, the Indonesian office includes full account management, ad operations and creative teams, underscoring Blis’ commitment to clients in the region for both managed media and self-serve.

“Jakarta is a strategic choice for Blis’ Asian expansion roadmap, and our market entry is bolstered by the addition of Quenten, one of the top media experts in the region,” said Andrew. “Establishing operations in Indonesia, one of the region’s major media and commercial hubs, ensures we are well positioned to engage top media agencies who are increasingly shifting budget to programmatic spend, while others are still heavily invested in managed media,” he added.

“I’m thrilled to join Blis at a time when the firm is poised for further Asian growth and expansion. Backed by market-leading products and highly accurate data sets, Blis is well placed to offer regional media agencies, trading desks and data partners the best services to lead the market with our Movement data and reach the best audiences at scale,” said Smith.

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