Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO Perlman joins as the company expands into emerging markets
Blis, the global pioneer in advanced location data technology, today announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company’s global marketing strategy. Based in London, Perlman will report directly to CEO Greg Isbister and serve on the company’s leadership team.
An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to Blis after having spent the last nine months as Interim CMO at video ad tech company Unruly. Previously, Perlman led the UK marketing communications for Windows Phone at Microsoft and later created and ran the Microsoft Ventures Accelerator, graduating nearly 40 startups. She was subsequently the CMO at global startup accelerator MassChallenge.
“We are thrilled to welcome Diane to the Blis team,” said Isbister. “As an American who has been living in London for the last two decades, Perlman is uniquely positioned to oversee marketing across regions, but especially the U.S. where we are seeing incredible growth.”
Perlman’s addition to Blis comes off the heels of U.S. growth where the division is on track to more than triple YOY revenue in 2018, having already exceeded total 2017 numbers by 192%. Contributing to this growth was the roll out of industry-first cost-per-visit (CPV) pricing model in early 2017 as the industry suffered from major data quality and transparency issues. Blis’ perspective has always been that brands deserve accurate data and verifiable value, creating a high standard in the quality of data used and subsequent insights and analytics reporting.
“I am very impressed with Blis and its mission to provide transparency to brands through its proprietary data and insights verification platform in a post-GDPR world,” said Perlman. “It’s super exciting to be joining Blis at such a big milestone in their U.S. growth, and I look forward to leveraging my expertise to help scale the business further both in the U.S. and globally.”
The company recently expanded into SEA markets, Italy, Portugal, Poland and throughout the United States, with plans to open additional locations in Los Angeles and Toronto by the end of this year. Throughout their expansion, Blis has continued to achieve industry recognition from their HQ in London. Recent accolades include the prestigious Deloitte UK Technology Fast 50 Programme, winning BVCA Management Team of the Year and ranking in The Sunday Times Hiscox Tech Track 100 for the 3rd year in a row.
To further address the challenges brands are facing around transparency and verification of data, Blis launched a global blockchain pilot platform with IBM earlier this month and brought on Unilever as the pilot partner to help evaluate and refine the service the company can provide to advertisers and data providers moving forward.