63% of consumers prefer in-store shopping: Blis research
Data analysis company Blis has released new research findings that 63% of consumers prefer in-store shopping experiences.
Majority of consumers still prefer in-store shopping
Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.
High Street Not Dead: Aussie Retailers Get A Boost From Study
In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.
Ein Jahr später – DSGVO und Standortmarketing
Ein Jahr später – warum sich die DSGVO letztlich als Segen für das Standortmarketing erweist © Pixabay / Tumisu Autor: Aaron McKee, CTO, Blis Eines haben wir im letzten Jahr gelernt: Die DSGVO hat sich als Segen für das Standortmarketing erwiesen. Nach einer von Unsicherheit und Turbulenzen geprägten Frühphase beginnt die Branche im Jahr zwei ...
Shoppers still prefer in-store experience, data reveals
Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.
Rise of the Omnichannel Shopper Is a Boon for Brick-and-Mortar
The past decade was a major turning point for retailers, with legacy brands shifting their business models in response to the emergence of digital-first brands and changing shopping behaviors.
Blis expands into the Netherlands with first hire
Blis expands into the Netherlands with first hire Lucas Noordhoorn, former Benelux MD of Adello to head up sales Amsterdam, 17 June, 2019 – Blis, the global leader in real-world intelligence, today announces the launch of its Netherland’s office with its first appointment, Lucas Noordhoorn as Head of Sales, Netherlands. Noordhoorn joined Blis in May ...
Car buying trends: Location data key to converting browsers into buyers
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car. The State of the Nation: Auto report was created to highlight the importance of ...
Data is Money – Don’t Waste it
There are a number of things that we as a species have considered to be most valuable throughout history. In another age, it would have been normal to trade the goods you produce for salt. As society developed, salt would turn to gold and then to oil. Today marks a moment in history when that ...
The Value Of Diversifying Data in 2019
Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have never played ...