Privacy-first marketing isn’t always easy, but it’s 100% worth the fight – From AdExchanger
The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.
Blis joins this year’s Digiday Technology Awards nominees – From Digiday
We are thrilled to have been shortlisted for Best Location Data Platform
Who runs the world now? – From City A.M
When Facebook is down, Twitter is king. That was proved out last evening. Facebook blamed the outage on an internal technical issue with no evidence that user data was compromised. And while that is good news, consumers and brands alike had to pay the price of having one tech giant as the sole owner of ...
Who’s #1 now, Facebook? – From Emerce
The major Facebook outage made clear that companies and brands do not benefit from this over-reliance on a small handful of large players.
The cookieless era is still coming: it’s time to re-evaluate your strategies – From Emerce
The end of third-party cookies has been postponed by Google, but the end is in sight. It's time to start thinking about alliances and collaborations.
Blis promotes Emma-Jayne Owens to lead APAC business – From Mi3
Programmatic advertising business Blis has promoted Emma-Jayne Owens to lead its APAC business. The expansion of her scope of work now includes Singapore, the Philippines and India, alongside her current duties in ANZ.
How brands can capitalise on a sunnier economic outlook – From Performance Marketing World
To read the full article, click here. With the extreme and unusual shifts in the retail landscape of the very recent past, looking at what the data tells us about consumer habits can be more useful than ever. Alex Wright, Global Insights Director at Blis, looks at how marketers can make the most of an uplift ...
Blis’ latest campaign emphasizes the metaphor of an impending ‘data drought’ – From Marketech APAC
To read the full article, click here. With the eventual ‘death’ of third-party data in favor of privacy-centric advertising strategies, global location-based programmatic advertising company Blis puts focus on this dilemma businesses in the future may face by launching a global campaign that likens this ‘data drought’ to an actual drought in real life. The campaign, ...
Here’s how to face the data drought- From Engage
To read the full article in Italian, click here. Blis puts its CEO, Gregor Isbister, in the desert in an iconic video that explains how brands will still be able to offer great ads suitable for everyone in the new cookieless world. In this article, Pietro Ronchetti, Country Manager for Italy, address the issue of the future data ...
Blis puts its CEO in the desert in clever new “data drought” video – From B&T
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company ...
