Blis | Driving In-Store Traffic and Purchases Through Digital Channels

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Driving In-Store Traffic and Purchases Through Digital Channels
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Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.

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Blis

Company Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes.