Blis | Life in the Day of Jimmy Poon, Head of Sales, Blis Hong Kong and Taiwan

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Life in the Day of Jimmy Poon, Head of Sales, Blis Hong Kong and Taiwan
Patricia Reyes
Patricia Reyes
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Located at the metropolitan district of Wan Chai, Blis Hong Kong began operations in 2015 amid global expansion plans. It now stands as a key Asia market among seven others in the SEA region. Advertising veteran Jimmy Poon has been at the helm for about a year now and today he chats through life in a day.

Newly minted as Head of Sales for Hong Kong and Taiwan, Jimmy has his hands full. While he’s knee deep scoping out opportunities in his territories, he’s also fulfilling duties as the Programmatic Committee chairman at IAB Hong Kong and as a father to a precocious 6-year old.

The first hours of his day are pretty much programmed in, he shares:

“Normally it starts at 6:00 AM to get my daughter ready for school in time to catch the school bus. I make my way to the office shortly after. I scan top line campaign results and read up on new developments. My news feed comes in and this is where I like to stay informed about my clients, my clients’ clients, programmatic technologies and new industry findings.”

“The window between 7:00 to 9:00 AM allows me to work on a couple of long-term projects that I normally don’t get to do once my work day officially starts. These projects include, for example, putting web scrapers in place to collect industry data or helping with the functions at IAB Hong Kong. Oh and I also squeeze in time at the gym – I am clearly a morning person.”

By 9:00am it’s a team effort as Jimmy and his account managers do health checks on running campaigns and respond to briefs that have come in the night before. Mornings are dedicated to clients and troubleshooting problems. Thanks to positive campaign results and subsequent growth in recent months, the team takes a proactive role with clients to maintain this momentum.

Art x Media

Today, he’s busy polishing up a video proposal he composed and edited himself – skills he picked up from a past life as an art director. His creative pitches have become a trademark at Blis and a delight for clients. Whether it’s teasing the story out of raw data or mulling over life, Jimmy’s credo to “spin everything into positive” certainly reflects in his work. (Need proof? Here’s a fun whiteboard video he whipped up on his first month explaining How Location Works.)

A Hong Kong native and educated in Canada, Jimmy holds an MBA in Art and Media and brings to the fore an extensive background integrating sales, strategy and creative execution. We sense an interesting career journey and prod him to recount his roots:

“I started in the industry 25 years ago,” he muses.

“I got my start by publishing my own magazine in Canada many, many moons ago called Onset Magazine. It got funding from the Federal Business Development Bank (FBDB) in Canada and came out six times a year. It targeted those who had just graduated from universities, people in their 20s.

Companies started reaching out with interest to advertise job roles. But, by the time the issue reached print, the companies would have probably filled the role already. I recognised the earning potential of advertising and that’s when we explored having a web version of the magazine. We were probably the first magazine in Canada to have a website. That’s how I got into online.”

Prior to running the publication, he worked agency side as an art director where he found a natural progression to sales. The agency had just lost one their key clients and he recounts how he went up to his then boss and said, “Can I sell for you?” He then went on to lead the pitch that eventually won them back. Jimmy cites that his roles and undertakings have all been very much by choice with the common threads being creativity, media and the art of selling.

By noon, it is time for lunch. These days lunch consists of a diet regime prescribed by Jimmy’s doctor: one rice ball, a bowl of clear soup and a tiny hot dish that contains 200 calories or less. “I am thinking of sharing my Before and After photos in the fall,” he says, half-jokingly.

There are no external meetings today so the afternoon is used for gathering movement data insights that help customers in different verticals.

“We spend a lot of time with our clients to understand their thinking. Recommending the right solution is a huge part when we plan for campaigns. Right now, we’re looking insights such as customer overlap in different shopping malls and seeing where shop visitors’ mobile device IDs move to and congregate at night to show prospects’ residences. These are all so very fascinating and valuable.”

The session comes to a close and we ask the burning question: After a year at Blis, what has is your biggest takeaway?

“The tipping point is real. I am seeing it first hand as it happens to location technology, and seeing what the technology can do in terms of revealing customers’ journey, literally and figuratively, as well as how companies are taking location onboard.”

Stay tuned for Part Two next week. Interested in learning more about location? Get in touch here or sign up for our weekly blog digest here.

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Patricia Reyes

Patricia Reyes

Senior Marketing Executive APAC | Blis Patricia is part of the marketing team and operates out of Singapore helping to oversee SEA and ANZ marketing and communications. Prior to Blis, she's worked at both sides of the coin as editorial, project and account management before finding her sweetspot in marketing and adtech.