Blis | Media Coverage

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Media Coverage

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Charlie Smith, UK MD at Blis, argues that when it comes to brand safety, advertising can’t survive on good intentions alone. If anyone was in any doubt about[...]

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New research from location data technology firm Blis identifies and defines a new, post-recession consumer type, and offers data-informed insights and recommend[...]
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Self-service advertising technology is not for everyone, but for hands-on marketers that are ready and willing to learn, the benefits can go well beyond cutting[...]
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Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights an[...]
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Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumer[...]