With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).
Once an exclusively American curiosity, Australians have gleefully embraced Black Friday in all it’s bacchanalian
The big online players are growing bigger, while some physical stores are disappearing around the
Recently named one of the best countries in the world to live in – and
Christmas is done and dusted – and, amidst the festivities being over, the battle of
Halloween is an interesting holiday in the retail world. With retailers anticipating a $9 billion
Consumer confidence in the U.S. soared this month to the highest level it’s hit since September 2000, according to nonprofit research organization The Conference Board, as low unemployment and an optimistic outlook encourage Americans to spend.
consumer gift buying will follow typical lines for the most part this holiday season. But for the 18.7% of shoppers who plan to spend more money this year at the holidays, 64.5% are inclined to spend anywhere from 10% to 40% more than expected if a physical retail location is holding a sale.
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
