Summer is the perfect time to tap into your location data
As the weather gets warmer, consumer habits change. With the cold, gray winter behind us,
As the weather gets warmer, consumer habits change. With the cold, gray winter behind us,
Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer.
Blis (blis.com), the global leader in advanced location data technology, releases today a whitepaper including insights from six leading retail brands. The paper, entitled ‘Transforming Customer Engagement with Location-Based Technologies’, explores the most current thinking on how retail marketers leverage location data to bolster their marketing strategies.
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