greg isbister

Real-world intelligence: Mapping human behaviour to effective mobile marketing

Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.

Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions

Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.

2019 Location Data Predictions: Mobile, Privacy, and Explosive Growth

You could consider 2018 an important year for location data. For one, marketers finally began to understand the impact location-based insights have on marketing programs—more than 80% of marketers plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research.

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