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Geolocation gets an IQ boost

Unless you were working in the highest levels of government during Cold War, you wouldn’t have known much about geolocation until the 1990s, when you got a GPS for your car.

Blis and Moat Partner to Measure Mobile Viewability

Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.

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