Gulf Marketing Review

Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.

How to make the right location-inspired marketing move

The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.

Where will your customers be in the future? Blis Futures has the answer

Global location intelligence company, Blis, has announced the launch of a mobile advertising industry-first Artificial Intelligence (AI)-powered solution that predicts consumers’ future location: Blis Futures. Blis Futures will be available in all territories Blis is currently active in, including the GCC.

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