Places to go, People to see: Smart Trends and People Analysis
You might remember that back in December 2017 we launched our Smart Trends tool, an
Aziende Blis avvia le operazioni in Italia; a capo il sales director Pietro Ronchetti
Con oltre più di 25 campagne già realizzate nel mercato italiano, tra le quali quelle con PlayStation e McDonald’s, Blis ha assistito a una crescente domanda da parte di brand internazionali operanti in Italia interessati alle potenzialità dei dati di movimento e della brand intelligence.
Blis apre in Italia e sceglie Pietro Ronchetti come Sales Director per il nostro Paese
Con più di 25 campagne già realizzate nel mercato italiano, tra le quali quelle con PlayStation e McDonald’s, Blis ha assistito a una crescente domanda da parte di brand internazionali operanti in Italia interessati alle potenzialità dei dati di movimento e della brand intelligence.
What NYC Retail Traffic Patterns Mean for Media Delivery
Peak retail spending traditionally happens during the holiday shopping season, but the January sales period is an important time for retailers, as well. In an effort to learn more about shopper behaviors and patterns during this important time, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.
What mobile movement data says about consumer behavior
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
Can Mobile Movement Data Truly Drive Advertising Efficiency?
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.
UK Shopper Footfall Insights
Following the success of our recent Global Retail Study, we take a deeper look into
Blis introduces behavioural analytics tool powered by movement data
Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.
Blis introduces Smart Trends, a consumer behavioural analytics tool powered by movement data
Blis, developer of advanced location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
