In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63% of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.
Location vendor, Blis, has launched a new consumer analytics tool designed to help marketers analyse mobile movement data and extend their audience profiling capabilities.
Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data.
Leading location technology company, Blis, today launched the Blis Private Exchange in APAC, a world-first solution allowing agency and trading desks direct access to real-time & historical location data. This will allow agencies and brands access to in-store location targeting & audiences, directly through their existing programmatic Demand Side Platforms (DSPs).
This article is part of CMO.com’s December series about 2018 trends, predictions, and new opportunities. Intelligent technologies stole the spotlight in 2017, and rightfully so. Seamless, cross-platform customer experiences—enhanced by augmented and virtual reality, voice-enabled interfaces, facial recognition, and myriad forms of machine-learning techniques—are all part of the new competitive advantage mandate.
To publicise their new Smart Trends tool for analysing consumer movement data, location analytics company Blis have released a survey detailing how shoppers are browsing in stores.
Once again, B&T was on-hand to judge an impressive array of cocktails at the Blis Golden Shaker Grand Final 2017 last Thursday night at The Calyx in Sydney.
Location data technology company, Blis, has integrated data from DMP player, Lotame, to bolster its mobile location advertising platform.
Location technology company Blis has established a permanent presence in NZ, appointing Don Saw as its Auckland-based technical sales manager.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
