Smart Trends

A Grand Slam Without Tennis?

Blis Insights explores how Australian Open’s evolution into an inclusive entertainment experience is drawing record attendees, and the effect is this having on brand and sponsorships.

Excess vs. Exercise: US, UK & Australia

Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.

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