Smart Trends

Retailers, do you really know your consumers?

Retailers might think they know their consumer, but do they? Blis, the global advanced location data technology company, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.

Blis Launches Consumer Behavioural Analytics Tool Along With Global Retail Study

Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data.
The tool, called ‘Smart Trends’, provides in-store behavioural insights and in-store comparison of location types and brands. It enables marketers to breakdown demographic, contextual, time, and device type analysis, while comparing behaviour of user groups side-by-side.

Smart Trends: Beyond Digital Strategy

Smart Trends lets you look at foot traffic volume by brand, by store, or by very tight local areas, and allows you to quantify the relative importance of different factors, such as competitor proximity, store size, or number of stores around the country.

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