Our UK Managing Director, Charlie Smith, was featured in the most recent edition of Catalyst. The piece, entitled ‘We are the World’ by Martin Berwick, centres around globalisation and the need for businesses to be alert to global trends and marketing techniques because of it. Charlie gives his insight on Blis’s lessons from going global, focussing on the need for a clear structure, the right people and a tailored message for each market’s audience.

Catalyst is The Chartered Institute of Marketers quarterly print magazine, exploring the world of marketing – helping marketers to stay informed and get inspired.

You can have a read of the piece here!