Nike worked with Blis to drive awareness and recruitment for the Nike Running city challenge in key cities across Germany, Austria and Switzerland.
Blis implemented a double approach to achieve a 360 degree reach of the core Nike running audience.
1. Serve advertisements in real time to users seen in relevant selected locations.
2. Retarget users later in the day with a prompt to enter the competition. campaign.
Demographic: 18 - 34 Male and Female
Contextual: Running + Health and Fitness Apps and
Locations: Gyms, Sports Centres, Athletic Tracks, Marathons/Half Marathons, Triathlon Events
Best performing location type: Leisure Centres
Demographic with most volume: Males 70%
Most engaged audience: Females 4.1x more than Males