Blisは、位置情報を
原動力にお客様を支援する
広告・分析パートナーです。
Home > Blisについて
位置情報は、他のどの種類のデータよりも消費者の「リアル」な行動や購入意欲の全体像を正確に示してくれます。Blisが消費者のモバイルデバイスから収集した膨大な位置情報を分析し、彼らの実際の行動をマッピングする理由は、まさにここにあります。Blisはブランド企業が世界中の消費者を把握・リーチし、彼らとのエンゲージメントを構築しながら、目に見える成果を達成できるようサポートします。
これを可能にするのが、ユーザーのモバイルデバイスから取得した現在および過去の位置情報をフィルタリング、拡張、分析するBlis独自のSmart Platformです。マーケターだけでなくビジネスの意思決定者も一層効果的に計画の策定、実行、成果の測定を行い、「インサイトドリブン」の次世代のマーケティングを促進できるようになります。Blis独自の高度なテクノロジーと戦略的な専門知識を組み合わせたサービスは、多くのクライアントから定評があります。
Blisのサービスでは透明性を何よりも重視しており、EU一般データ保護規則（GDPR）やカリフォルニア州 消費者プライバシー法（CCPA）で規定される厳格な基準に準拠しています。また、IBMとの協働によって開発したブロックチェーン向けソリューションも、クライアントがプラットフォームへアクセスする際の透明性の確保に寄与しています。 
Blisのミッション・ビジョン
Blisのビジョンはシンプルですが野心的です。位置情報を活用した広告と分析で、誰もが認めるリーダーになることです。そして私たちは、位置情報を革新的な方法で活用することで、クライアント企業が消費者を深く理解し、プライバシーに配慮した形でターゲティングすることを可能にし、インパクトのある成果を提供することをミッションとし、この実現に向け日々努めています。
Blisが選ばれる理由
Blisのプラットフォームは顧客中心志向の世界最大手のブランドから高く評価されており、
これらのブランドは私たちとの協働を通じて次のような成果を上げています。
消費者を外出先と自宅の両方でターゲティン
グし、大幅なエンゲージメントの向上と
売上拡大を実現。
マーケティング課題の特定、
競争優位性の獲得、スマートな
意思決定の促進。
Blis独自のテクノロジーであるSmart Pin、
Smart Scale、Smart Places、Smart
Householdsを活用した広範囲で多種多様な
パーソナライゼーションを実現。 Leadership – our executive team
Blis’ Executive Team are also globally battle tested – meet them here:
Greg Isbister
Chief Executive Officer
Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platforms. Greg identified a market opportunity in 2004 to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers – Blis emerged as a culmination of these opportunities.
In his role as CEO, Greg oversees Blis’ global business. This includes the management of technical engineering, product strategy, financial management, talent acquisition and international market expansion. The company has expanded across EMEA and Asia-Pacific markets under his leadership and is currently entering the North American market.
Greg has steered the product development of several patented Blis inventions and has also served as a board member of the Mobile Marketing Association UK. He spends time outside of the office with his family and tinkers with the newest tech devices whenever he gets the chance. Greg holds a Bachelor of Science Degree in Applied Physics from Glasgow Caledonian University.
My geekiest moment
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Greg Isbister
Chief Executive Officer
Aaron McKee
Chief Technology Officer
Aaron McKee is a seasoned technology executive with a history of building products at the intersection of big data and machine learning.
With 25 years of professional experience in the technology sector, and almost a decade as an executive, he’s helped companies, teams, and products across every stage of maturity and across a range of industries. He helped break web server performance records at Intel and launched the first modern local search product at Ask.com. As CTO of Struq, a performance advertising technology company later acquired by Quantcast, he was one of the first to bring a deep use of machine learning to dynamic content personalization and programmatic advertising. Aaron has also served as CTO of both Skimlinks and Job Today, both sector-leading consumer and business-facing marketplace companies.
Outside of work, Aaron spends as much free time as possible with his family – a wife and two young sons – traveling, eating, and generally being a nerd. He graduated with distinction from the University of California, Berkeley with a dual degree in Computer Science and Psychology and has split his career across both Silicon Valley and Europe.
My geekiest moment
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Aaron McKee
Chief Technology Officer
Diane Perlman
Chief Marketing Officer
As CMO, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.
She is an American who relocated to London over 18 years ago with a startup and has worked primarily with tech and telecoms companies during her London career, which spans Grey London, Wheel (acquired by Digitas/LBi), Microsoft and Unruly, as well as her own virtual agency.
While at Microsoft, Diane led UK marketing communications for Windows Phone and later created and ran the Microsoft Ventures Accelerator, graduating nearly 40 startups. She was subsequently the CMO at global startup accelerator MassChallenge. Diane also served as Interim CMO (maternity cover) at leading global video ad tech company Unruly.
Outside of work, Diane can be found cycling or doing yoga. She also enjoys cooking and trying out new and experimental dining experiences.
My geekiest moment
Using my old Nokia 6310i even after the iPhone launched. Best phone ever.
Diane Perlman
Chief Marketing Officer
Parm Dhami
Chief Finance Officer
Parm is responsible for leading and implementing company-wide business programs at Blis to deliver financial and operational benefits.
He is an accomplished, commercially astute and hands-on CFO, with leadership experience gained in both blue-chip and PE/VC backed enterprises.
With over 15 years’ TMT sector experience in developing and managing all financial aspects of company strategy, Parm has a proven ability to build and lead multi-skilled teams that create sustainable and repeatable financial value.
My geekiest moment
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Parm Dhami
Chief Finance Officer
Dave King
Chief Commercial Officer
Dave is responsible for driving global revenues, and delivering the required revenue mix at Blis. A veteran of the media and advertising industry, Dave has a successful 35 year track record. Most recently he was MD of Exterion Media, the second largest OOH media operator, where he was in charge of a £300M turnover and 440 employees.
Previous to this he spearheaded the commercial side of the Telegraph Group for 12 years as Executive Director, was MD of Emap Advertising and headed up investments for Carat where he deployed million of dollars worth of client billings across the media mix.
Outside of work Dave is busy with his family and they all share a keen interest in sport – football, tennis, cricket, skiing and golf – all at varied levels of competency! He was fortunate to be selected by his employers to attend senior executive programmes at both Harvard and Stanford and also, made a brief appearance on BBC’s the Apprentice TV show as an industry expert.
My geekiest moment
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Dave King
Global Commercial Officer
Blis Japan
日本におけるBlisのソリューションは、Blisの日本専属パートナー、株式会社イノベーター・ジャパンが提供いたします。
株式会社イノベーター・ジャパンは、日本発のビジネスデザインカンパニーです。マーケティング、デザイン、テクノロジーなど各専門分野のスキルを用いてビジネスの全体像を構想。有形・無形の各種メディアを通し、社会の中に新しい「社会経済的価値」を創出していきます。マーケティング、デザイン、テクノロジーのプロフェッショナルがチームを組み、問題の本質を見極め、変革に必要なベストのソリューションを提供しています。
渡辺 順也
Blis Japan代表
ラヴニ―シュ バッラ
Blis Japan事業統括
越水
Blis Japan運用統括
（株式会社イノベーター・ジャパン代表）
業界で高く評価されるテクノロジー
お陰様でBlisは、位置情報の有効活用をはじめ、優れた広告パフォーマンス、近隣店舗への訪問を促すキャンペーン効果、さらにプログラマティックなリードジェネレーションおよびブランド認知の向上などで、業界から世界的に高い評価を獲得しています。
