Indexing is looking at a particular trait and measuring it against the general population. It’s a comparison stat with a score of 100 as the baseline, so, for example, people with a score of 120 for that trait ‘over index’ by 20% and, vice versa, those with a score under 100 ‘under index’. We show the national index (comparing to other people in the nation as a whole) and a regional index (comparing to the region you’re zoomed into).

Yes, it will help you understand the concentration of that trait relative to the region or the nation. Relative to the other post codes, there is a higher concentration of a specific trait in that specific post code. With our audience search capabilities, we can also set up rules based on proportions. For example, you could target postcodes with over 70% students, so you would then know that post code is comprised primarily of students.

Blis uses tight geofences to capture a brand’s audience over a period of time. We’re also able to ingest a client’s desired locations on application.

The look-back window varies per brand and brand category based on the observed visitation rate, e.g., more people go into a supermarket each week than into a car dealership, so we need to look at a longer period of time for the latter.

Yes, Blis’ client services team would be happy to support on this. It is currently available on a managed service basis.

Yes, Blis’ client services team would be happy to support on this. Once added, you can create audiences using those newly added brands.

People spending the highest average amount of money are ‘top spenders’ vs how often money is spent, which are ‘frequent spenders’.

Yes of course you can! Please contact your sales rep for more information.

Audience Explorer can deliver better outcomes because it is an omnichannel planning and buying platform that provides addressable scale across all channels, regardless of the evolving personal data landscape. We are seeing two times higher engagement and 10 times the inventory using Audience Explorer. We are also outcomes focused, so we can help you optimise across any objective.

Display, mobile, native, video, audio, CTV and DOOH (both coming soon)

Audience Explorer is designed to offer full transparency to all our clients and offer a data price on audience segments via a variable pricing model prevailing media cost supplied

We will issue an invoice with the final reconciled CPM and delivered impressions. If it’s our IO, we will issue a new IO, however, if it’s client IO, the client can choose to issue new reconciled IO if they wish.

Audience Explorer uses Dynamic Audience Targeting – a multi-factor tool. And other platforms that don’t have these combined data and targeting layers cannot execute the type of nuanced rules and modelling that Blis performs. Dynamic Audience Targeting is currently available through our managed service or self-serve Blis DSP (when available).