Media Coverage
Charlie Willis

From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections

Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.

Events
Charlie Willis

Programmatic Pioneers

Blis will be attending this year’s Programmatic Pioneers event on the 25-27th of May.

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