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Supporting employee wellbeing and choice
Blis is offering to cover travel expenses for our female employees in the US who may need to cross state lines for medical treatment, as well as their partners to accompany them.
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Let’s talk about…how body language can shape who you are
We invited everyone in the business to join our conversation to encourage women to raise their voices and help men be better allies.
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Blis’ iOS 14.5 tracker is live!
We’re happy to announce that our very own Courtney Palm, RVP of Central/West in the US, has been named a 2021 Moxie Award Winner, a prodigious award given to only 50 rising women in tech across the country.
Media Coverage
IRI: Foot Traffic on the Road to Recovery
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
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The next normal: using foot traffic and sales data to map the ‘Road to recovery’
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:
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The one playbook you need to rescue your brand post-COVID-19
Times have changed, but most habits won’t. Find out why historical location data can tell us most of what brands need to know about future consumer behaviour.
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Five ways historical targeting can help predict future behaviors: Part 5 – expanding target audiences
The COVID-19 crisis has disrupted the way we live, work and play. It’s also impacted national economies of countries around the world and in turn the personal finances of individuals. Decision making has changed and household budgets are tighter. In the UK alone 40% of the working population is currently furloughed or unemployed.
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Five ways historical targeting can help predict future behaviors: Part 4 – spontaneity
Much of our current movement must be planned and timed specifically. Public transportation is operating with reduced capacity and social distancing measures in most places. Public spaces and leisure areas face similar precautions, limiting the amount of potential for serendipitous encounters. Less meet-ups with friends to grab a coffee and a bite to eat and less opportunities for well-dressed windows to entice us to purchase.
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Five ways historical targeting can help predict future behaviors: Part 3 – competitor conquesting
During the periods of lockdown we witnessed dramatic shifts in consumer loyalty. In the US, in late February, brands were experiencing on average 78% loyalty. During the peak period of early April those figures rose to 90%, indicating that most people were going to one store only to pick up their essentials and didn’t “shop around”.
