Article
Diane Perlman

Blis’ iOS 14.5 tracker is live!

We’re happy to announce that our very own Courtney Palm, RVP of Central/West in the US, has been named a 2021 Moxie Award Winner, a prodigious award given to only 50 rising women in tech across the country.

Media Coverage
Diane Perlman

IRI: Foot Traffic on the Road to Recovery

Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.

Article
Diane Perlman

Five ways historical targeting can help predict future behaviors: Part 4 – spontaneity

Much of our current movement must be planned and timed specifically. Public transportation is operating with reduced capacity and social distancing measures in most places. Public spaces and leisure areas face similar precautions, limiting the amount of potential for serendipitous encounters. Less meet-ups with friends to grab a coffee and a bite to eat and less opportunities for well-dressed windows to entice us to purchase. 

Article
Diane Perlman

Five ways historical targeting can help predict future behaviors: Part 1 – habits

Understanding the intersection of people and places helps chart behaviour patterns, habits and lifestyle indicators. In doing so we can make inferences and predictions based on known habits. However, with the current state of constrained connectivity and at a time when fewer purchase decisions are being made outside the home, past habits can provide key indications of preferences and buying behaviours. 

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