Out-of-the-ordinary out-of-home: using data to boost OOH performance
Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an
Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an
In this 24 hours with, Blis head of sales for Asia Kaye Quema refreshingly doesn’t get up early for yoga but does engage in a jam-packed day at the office and in meetings
LONDON — July 16, 2018 — Blis, the global pioneer in advanced location data technology,
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.
In the last few months, we’ve seen a flurry of announcements regarding the Android and
For the most part, consumers have a game plan when they enter a store—they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn’t: the ability to see and feel items in person.
Digital advertising offers advertisers the ability to reach their target audience with increased precision and
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