Blis

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Most retailers use mobile location to boost store traffic

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores.

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Cyril Zimmermann, “Les Millenials sont plus pragmatiques et acceptent sans problème le tracking sous certaines conditions” (EXCLU)

Miser sur la géolocalisation pour toucher la jeune génération, une bonne idée ? Complètement, à

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Blis, WBR Insights, and Future Stores Release New Report

Blis, the global pioneer in advanced location data technology, today announced the launch of new report with WBR Insights and Future Stores. Created to better understand how retailers are engaging in digital-to-physical strategies, Driving In Store Traffic and Purchases Through Digital Channels looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook.

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Report: 71% of Retailers Now Leverage Location Data

Continuing its slow but steady climb toward the main stage, it appears that geolocation targeting has finally reached a tipping point. According to a new report by WBR Insights and Future Stores, sponsored by the location data technology firm Blis, nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes.

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Brand Safety is a Collective Challenge

In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.

Media Coverage

The Path To Purchase Is About Location As Much As Journey

More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.