In this post from The changing behaviour series we look at the trends across grocery, retail and food and drink to help brands looking to advertise their CNY promotions.
Around the world people have learned to live with the changes brought about by Covid-19, after close to a year of turmoil, notes Fionn Hyndman, the managing director for Asia at Blis. This means while many countries in Asia have fared better than the rest of the world, consumers here have also needed to adapt.
Last year, Blis published a series of Real Retail reports based on joint research with Sapio. We learned so much about shopping habits globally that it was impossible to get it all into the reports, so we’re diving back into our data to share some additional insights about shopper behaviour in Singapore in advance of the CNY holidays.