‘The changing behavior series’ looks at trends and observations as our team around the world see them in the coming days and weeks. In this post we take a deeper dive into how consumers across the US are adapting to what has quickly become the temporary “new norm”.
For the first time in its 14-year history, the Mobile World Congress was cancelled. On the official event website, it states that “the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”
CES 2020 was, by many accounts, not so different from past events. However, there were a few notable trends to follow – some that could have a lasting impact on retail in the future. If you think we’re talking about VR and AR, think again. These trends are focused on the slightly less sexy – but infinitely more valuable – progress around data monetization, 5G and frictionless checkout.
What will the next 10 years hold for us? For starters, we’re already seeing a correction and levelling of the some of the shifts that the last decade brought, particularly in the retail sector.
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It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
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The average adult spent three hours and 35 minutes a day on their mobile device