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Gil Larsen

2020 is coming: Predictions for the next decade

What will the next 10 years hold for us? For starters, we’re already seeing a correction and levelling of the some of the shifts that the last decade brought, particularly in the retail sector.

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Gil Larsen

Verify your data to yield better campaign results

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?

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