Director, Head of Media, Advertising & Telco | HERE Technologies Hervé Utheza is a senior executive with 25 years of experience in the digital media industry.Strategic, hands-on and results-oriented, Hervé has been involved in the launch and deployment of traditional and emerging digital media platforms now used by more than 250 million consumers worldwide. In his role as Head of Media, Advertising & Telco at HERE Technologies, Hervé isresponsible for the global sales, go-to-market strategy and innovation for the company’slocation solutions. His core responsibilities are maximizing the value across the media &advertising ecosystem through development and implementation of strategic commercial initiatives. Before joining HERE, Hervé consulted for start-ups, large companies and standardizationbodies in the fields of ad:tech, digital video, content identification, discovery and metadata,big data for television and consumer services. Prior to that, he led business development, corporate development, sales, sales operations and product marketing activities for small to medium size companies. Hervé received his MBA with honours from the Graduate Management School of HEC(Hautes Etudes Commerciales) in Paris, France and holds a Bachelor of Science magnacum laude. He has spent more than 25 years in the Silicon Valley.