Lori Adler

Senior Sales Manager | Blis Lori Adler is Senior Sales Manager for the Midwest, joining Blis in March 2018 to build and grow Blis' presence, along with revenue for the Midwest. Lori uses her experience across the media landscape including print, digital, mobile, programmatic and data to create successful strategies and campaigns.

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The changing behavior series: driving trust in the US auto market

In this post from ‘The changing behavior series’ we take a look at consumer behavior within the US auto sector and break down some insights from a recent Brand Innovator discussion with Dan Gray, Digital Shopper Content Manager for the Ford Motor Company.

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The new omnichannel normal

Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.