The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
IAB UK’s Head of Ad Tech, Chloe Nicholls joined our CEO, Greg Isbister, for a chat to talk about some of the key issues affecting the advertising industry.
A today problem, not a future one Read More »
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
From Street Fight: How brands can better serve increasingly elastic customers Read More »
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
From Marketech APAC: Blis launches Audience Explorer in New Zealand Read More »
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
Blis launches Audience Explorer in New Zealand Read More »
Important analysis and tips from Lucas Noordhoorn about Google’s decision to replace FLoC with Topics.
From Emerce: Not to change the Topic, but… Read More »
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
From Engage: The next hot Topic…Or is it? Read More »
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
From MMA APAC: The power of location data to find your audience Read More »
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653