Technology enables marketers to harness the power of location and understand real-world behaviour
Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced a partnership with Blis, the global leader in advanced location data technology. Together, the two companies will deliver location-based media solutions that enable brands and agencies to reach audiences at moments of intent.
Blis’ location-based advertising solutions pair accurate first-party location and contextual data with validation technology that scrubs out fraudulent and inaccurate data. Their Smart Pin technology filters all incoming movement data multiple times, while their Smart Scale technology detects and stores relationships between Wi-Fi addresses and specific geo-locations ensuring that accurate location targeting takes place.
“As mobile continues to grow and becomes the gateway to the internet, brands that want to be successful are making location the foundation of their media strategy,” said David U.K., CEO, Cue Digital. “With data accuracy and scale at the core of Blis’ location technology, Cue Digital can deliver effective location-based advertising ̶ in safe, premium environments ̶ that drives business outcomes for our clients.”
This proprietary technology gives marketers the power to engage consumers at the right location, at the right time, when they are in the right mindset. With an understanding of real-world consumer behaviour, it is possible to drive measurable real-world foot traffic to a specific location and influence the consumer decision making purchase process.
“Cue Digital has an impressive portfolio of best-in-market digital advertising platforms and our partnership comes at the right time, when location data continues to prove its value across the marketing and advertising landscape,” said Gil Larsen, VP, Americas, Blis. “This partnership–a first of its kind for us in Canada– will help us both better serve customers in the country.”
Founded in 2004, Blis is an award-winning pioneer in advanced location data solution with offices that span the world from New York to Sydney. The partnership with Cue Digital is a first for Blis in Canada, and is aimed at meeting the growing demand for mobile-first, location-led advertising campaigns in this market.
“We are proud to partner with a market leading company like Cue Digital, and look forward to working together to enable highly effective location-based marketing across Canada,” added Neil Cooke, Director, Global Partnerships, Blis. “Together we will continue our commitment to serve as leaders in digital advertising solutions across North America.”
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