Which Data Source is Best?
…to scaling. Bid stream/ exchange data This latitude/longitude (lat/long) data comes mostly from ads running on installed mobile apps. While it could potentially come from other publisher placements, it’s more…
Business or Pleasure? How Brands Can Use Location to Target Travelers
…major travel hubs. For instance, by geo-fencing an airport or train station, brands can identify a preliminary audience of travelers. Still, a basic geo-fence will also raise some questions of…
How Do You Target Shoppers on the Street?
…pretty good understanding of consumers once they’ve made it into the store. Through point-of-sales data, for instance, they can find out which items their shoppers seem to love, how many…
How to Turn Consumers Into Shoppers
…location data, advertisers get to know their customers as individuals — and reach out to them accordingly. For instance, if location data indicates that a customer frequently visits tennis courts,…
Let’s get Phy-gital: Merging the Physical and Digital to Enhance In-store Experiences
…and Chili’s highlighted that location data’s most important strength is its ability to bring consumers into their stores. Sony, for instance, is using location data to identify and target audiences…
How to unlock creativity on video
…days of mobile advertising were inundated with video ads that were slow to load. Even when they eventually did, many phones couldn’t display them properly. Today, delivered almost instantly and…
How MENA marketers can put creativity at the heart of mobile campaigns
…take part in the mobile experiences that brands create. For instance, there are 158 million Facebook users in the MENA region, so when Mercedes-Benz invited customers to arrange a test…
How location based marketers predict the future
…such as shopping histories, demographic and geographic details, they can more accurately target the right person. For instance, they can improve campaign performance by reaching out only to high-income earners…
How location based marketers look to the past to predict the future
…such as shopping histories, demographic and geographic details, they can more accurately target the right person. For instance, they can improve campaign performance by reaching out only to high-income earners…
