…an install, purchase or some other downstream action. “I concur with the same observation where we’re seeing an increase of competition on Android with more and more budgets being allocated,”…
…insights. For instance, we looked at mobile activity per unique consumer – a metric we called ‘Session Index’ (SI) – where mobile activity represents any app or web interaction and…
…data, advertisers can begin to map out consumers’ past and present shopping habits. They can discover, for instance, that a new parent drops the kids off at daycare five days…
…they’re shopping in—information that’s enabling advertisers to create captivating and personalized digital in-store experiences. Nordstrom, for instance, is investing in new ways to merge the physical and digital worlds in…
…clearer picture of how likely they are to buy the product. Targeting those viewers who live in affluent areas, for instance, will produce better results. Using location data to segment…
…spend their time. Historical location data can help advertisers get a good idea of who their customers really are. They can identify, for instance, a sporty young woman by seeing…
…that has saturated its market of affluent locals, for instance, can use location data to target professionals in town for business by delivering ads to those staying at the local…
…are, in the instance of another outbreak, they will be the first to exit the market. Why should brands disengage, when consumers don’t? We can see that things don’t typically…
…products online. What, exactly, can advertisers do with knowledge of a consumer’s daily commute, for instance? They can serve a discount coupon to a potential customer shortly before she leaves…
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