Brands and agencies alike must be able to measure their return on investment (ROI) to prove the value of every marketing dollar spent. That makes attribution an imperative for any campaign.
Blis Attribution delivers campaign performance reporting and ROI through Store Visit, Sales Uplift and Brand Uplift Reporting.
Store Visit Reports
Blis Store Visit Reports give the most accurate, verified view of campaign effectiveness through real-world foot traffic analysis and measurement metrics like return on ad spend and cost per visit. Third-party validated tests from clients verify that our data is a 1:1 match with clients’ own sales data, justifying ad spend and confirming campaign ROI. And our clients love that our store visits are not modelled behaviours, they are confirmed, actual visits.
- Measure the impact campaigns have in driving physical store traffic
- Optimise campaign performance and ROI – both in real-time and after the campaign has been completed
- Gain insights that are actionable and provide a deeper understanding of campaign performance to inform future planning
Blis uses best-in-market, transparent A/B control vs exposed methodology to track uplift and true incremental conversions. Our unique testing model ensures that the control group is an exact representation of the exposed users, from the whitelist used on the campaign through to any exposure to external OOH or TV advertising.
Sales Uplift Reports
Blis works with the world’s top retailers, CPG/FMCG brands to deliver Blis’ Sales Uplift Reports to measure the true correlation between ad views, store visits and sales, answering the most important question: did consumers actually go in-store and purchase your product as a result of your campaign?
To deliver the actual in-depth, in-store sales uplift impact of ad spend throughout a campaign, vs only after it, Blis partners with leading market research partners, IRi and RSi*. Using an exposed and control methodology, we can successfully attribute sales to a campaign by comparing store point-of-sale data.
Measure in-store sales uplift to track ROI on your:
*market dependent
Brand Uplift Reports
Measuring the impact of branding campaigns has always been a challenge, even in the digital world. But with Blis’ Brand Uplift Report, you can measure the change in key brand metrics before and after ad campaign exposure.
Working with our partners, Blis can deeply analyse the campaign’s impact on your brand. These reports measure:
Purchase intent
With Blis Attribution, you can show the true value of your marketing spend
Did your audience buy your products?
“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”
