Brands and agencies alike must be able to measure their return on investment (ROI) to prove the value of every marketing dollar spent. That makes attribution an imperative for any campaign.
Blis Attribution delivers campaign performance reporting and ROI through Store Visit, Sales Uplift and Brand Uplift Reporting.
- Measure the impact campaigns have in driving physical store traffic
- Optimise campaign performance and ROI – both in real-time and after the campaign has been completed
- Gain insights that are actionable and provide a deeper understanding of campaign performance to inform future planning
Blis uses best-in-market, transparent A/B control vs exposed methodology to track uplift and true incremental conversions. Our unique testing model ensures that the control group is an exact representation of the exposed users, from the whitelist used on the campaign through to any exposure to external OOH or TV advertising.
Working with our partners, Blis can deeply analyse the campaign’s impact on your brand. These reports measure:
With Blis Attribution, you can show the true value of your marketing spend
Did your audience buy your products?
“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”