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Advertisers Must View Black Friday As a Process Rather Than an Event

We wanted to develop a clearer understanding of exactly how this busy period unfolded in London’s most famous shopping destination: Oxford Circus. Only by understanding how shoppers act in the days leading up to, and after, Black Friday can one truly understand its impact – and better plan for it.

Blis Releases Location-Based Analytics Tool

On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.

Spacial_Science

Spatial Science

To loosely paraphrase Ian Brown, it’s not just where you are, but also where you’re

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