As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building momentum with new reseller partnerships to bolster its presence across Asia and North America. This follows the company’s recent announcement of its expansion in MENA.
Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose, sales manager, Blis, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with a whole new audience.
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
Inaccurate or negligent use of location data has resulted in up to 65 per cent
Let’s face it, you can’t truly get to know your audience based on the content
83% of UAE shoppers use the internet for researching products but ultimately make final purchases in-store
Dubai, 25th June 2019: A new report launched today by Blis, the global leader in
It is safe to say that the relationship between consumers, content and brands has undergone
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.