Technology from location-powered advertising firms like Blis is being used during the Covid era to help brand advertisers identify and reach entire households at scale.
Blis uses Imply to integrate advertising opportunities, client campaign needs and real-world mobility data on a global scale, with the information presented to Blis users through the intuitive Imply Pivot analytics interface.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.
In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down.
Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.
Blis is awarded Most Innovative Consumer Data Analysis Company 2020 in Acquisition International Business Excellence Awards.
The coronavirus pandemic has seen lives change, and with it, consumer behaviors. Marketing Media Money looks at what marketers have learned and how they should now respond.