Blis uses Imply to integrate advertising opportunities, client campaign needs and real-world mobility data on a global scale, with the information presented to Blis users through the intuitive Imply Pivot analytics interface. Data is streamed into Imply using Apache Kafka while Google Cloud is used for deep storage.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
The study examined trends in consumer behaviour using location data and mapped these patterns against consumer survey data to understand how brands can better connect with their consumers in the time of coronavirus-related restrictions.
If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.
However, the wheels of innovation and change continue to turn in digital advertising and adtech the monetisation engine of the free and open internet. Many people simply do not have the time in the current climate to mine the social noise for real information versus sales pitches.
In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down. This comes as social distancing practices underpin an unprecedented shift towards online shopping – which has materially impacted retailers, but at what cost?
Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.
Blis is awarded Most Innovative Consumer Data Analysis Company 2020 in Acquisition International Business Excellence Awards.
The coronavirus pandemic has seen lives change, and with it, consumer behaviors. Marketing Media Money looks at what marketers have learned and how they should now respond.
In our last post, we explored the cultural significance of the CNY (Chinese New Year) across our offices in Asia. Some of the more interesting topics around this period are the observable trends that signify the modernisation of these centuries-old traditions, as well as the implications of technology on the related verticals of travel and e-commerce