Gil Larsen

retail_touchpoints

The Path To Purchase Is About Location As Much As Journey

More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.

Blis: Gold Stevie® Award Winner, American Business Awards®

Blis, the global pioneer in advanced location data technology, was today named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year – Culture & The Arts category in The 16th Annual American Business Awards®, the U.S.A.’s premier business awards program.

politics-local

All Politics is Local

As Tip O’Neil, former Speaker of the United States House of Representatives, once said, “All

Research identifies the new ‘Conscious Consumer’

There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.

Blis Explores the Meaning of A “Conscious Consumer”

The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.

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