More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.
Blis, the global pioneer in advanced location data technology, was today named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year – Culture & The Arts category in The 16th Annual American Business Awards®, the U.S.A.’s premier business awards program.
As Tip O’Neil, former Speaker of the United States House of Representatives, once said, “All
In a time where disseminating messages has become easier than ever, we’ve seen a ugly
With the 2018 midterm election a mere months away and cause-based issues taking center stage,
New research from location data technology firm Blis identifies and defines a new, post-recession consumer type, and offers data-informed insights and recommendations about how brands can build loyalty with them.
There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.
In a world where technology is changing faster than brand marketers can keep up, there
The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.