Italy

Blis Italy boosts management team as it continues on rapid growth trajectory

Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.

Italians are ready to shop again – especially for cars

While a third of Italians are prioritising putting money into savings or paying off debt – a trend we’ve seen worldwide during the pandemic – a growing number are car shopping.

From Engage: Upcoming disruption to frequency capping illustrates the massive changes about to hit the ad tech industry

Read the original article in Italian on Engage here. The next twelve months represent a

The new Blis mission: to help brands and agencies to target large – scale users in the post cookie world

Read the original article in Italian on La Sicilia here. The new suite of Blis

From Data Manager Online: Wrong place, wrong time: why ‘bad’ location data could be ruining your marketing campaigns

Read the original article in Italian on Data Manager here. Over the past decade the

The changing behaviour series: charting the sentiment of 2020

In this post from ‘The changing behaviour series’ we take a look at the data from the final quarter of 2020, captured in the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, Italy, UK and US.

New Blis report ‘Behaviour change is real: how brands can harness it’

Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.

Control and convenience rule for COVID-19 consumers

Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.

The changing behaviour series: Italians back behind the wheel

As the effects of the pandemic impacted the global motor market, our team ran an analysis to understand the patterns of engagement with auto sales content in Italy as part of ‘The changing behaviour series’. When stores reopened we mapped it against foot traffic to car dealerships providing insights for auto brands in the country.