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Lessons Learned from the Facebook Data Scandal

The Facebook scandal involving private data on up to 87 million Facebook users that was inappropriately acquired by Cambridge Analytica has raised questions and concerns since the controversy erupted earlier this year.

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Brand Safety is a Collective Challenge

In an age where one misstep can cause irreparable damage to long-term brand equity and short-term sales targets, brands are more concerned than ever with where their content appears. Blis, VP, Jamie Crespi, believes the responsibility to remedy this issue and rebuild brand trust falls on the adtech industry.

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