The changing behaviour video series: episode 7 – Creative insights review

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Our Head of Creative, Jamie Hall provides some practical creative guidance for retailers in the next episode of ‘The changing behaviour series‘.

Making use of dynamic elements, geofencing and retargeting strategies in combination helps brands reach a specific audience with relevant messages. Varying objectives dictate the types of messages, but trends we’re noticing include information about store opening times, brand initiative promotions, displays of support for essential workers and customers.

Watch it here:

 

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