Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
There’s no denying the conversation around data privacy and consumers’ relationships with their data is
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© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
