Deliver your key outcomes through…
Get the most comprehensive view of your customers and competitors in the market using opted-in and precise location data in combination with rich and anonymised 3rd-party data signals
Privacy-first personalised targeting at scale – right people, right moments
Taking personalised targeting at scale to a whole new level, driving awareness, engagement, visits and sales without relying on personal data.
Future proofed measurement solutions
Whatever your objective – to build brand awareness, get engagement, drive visits or increase sales – we can deliver it. Just tell us your target audience and your key outcomes.
Reach entire households
Reaching an entire household based on historic location behaviours means brands can influence purchase decisions whilst maintaining brand awareness and defending market share. Blis’ new Habits to Home Targeting leverages our accurate Audience Targeting to map historic behaviours to households for personalised targeting at scale, now with a thirteen-month look-back window.
This targeting is delivered across families and groups resident at the same house. It’s particularly relevant where the buying decision is influenced by multiple people in the household, for example, supermarkets and FMCG products, QSR and food delivery, streaming entertainment services, home and garden improvements and large household purchases, such as electronics, white goods, furniture and even cars.
Helping you amplify your cross media plans
Better consumer understanding drives better performing OOH
Analyse movement data of audiences exposed to OOH sites and which are most likely to see competitors; customers pass by them
Collect mobile IDs seen in an OTS radius of OOH locations
According to MIT, human behaviour is 93% predictable, so the more we can understand people’s habits, the better we can leverage mass personalisation to target and engage them with higher relevance for better, more meaningful results.
Ways to work with Blis
Every Blis media solution can be purchased in a flexible way via our DSP, or programmatically via your DSP of choice.
Campaign delivery by Blis specialists with transparent access to your campaign activity
Plan, buy, deliver and optimise Blis campaigns via our Smart Platform.
Activate Blis’ premium location and audience targeting segments.
“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”