For consumer brands, data transparency is more important now than ever
Most organisations today, from social platforms and financial institutions to major retailers, have access to
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
How $10 could change the consumer privacy conversation
There’s no denying the conversation around data privacy and consumers’ relationships with their data is
