I was referred by a colleague from my previous company who was already with Blis. I met with Richard Andrew who told me about the role and how it’d be a good fit for me based on feedback he gathered. It was enticing because this was a lot different from what I’d been doing. Programmatic was excelling, location is a great platform that we have and how Blis had been positioned across different markets all appealed to me.
Day: July 23, 2019
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.