Blis | About us

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About Us

The geo-powered advertising tech-stack.

We’ve built a radically different omnichannel advertising solution structured on geography, not identity.

Audience Explorer is our powerful audience platform, delivering end-to-end omnichannel campaigns, audience insight and actionable intelligence to advertisers.

With Blis, advertisers can:

Established in the UK in 2004, Blis now operates in more than 40 markets across five continents. Working with the world’s largest and most successful companies, as well as every major media agency.

Our Story

Two decades leading and innovating.

Blis was founded in 2004 by our current CEO, Greg Isbister, who identified a unique market opportunity to leverage mobile, wireless technology and location intelligence to accurately target audiences for digital advertisers. Blis emerged as a result and quickly established itself as a location specialist, collaborating with the world’s largest brands to reach their audiences at moments that matter.

Over the years, as the digital advertising landscape evolved, so did Blis. Recognizing the shifting privacy environment, Blis became an architect in cookieless advertising technology. In 2021, we launched Audience Explorer, the world’s most intuitive planning platform that operates without relying on cookies or IDs. This innovation marked a significant milestone in our journey, cementing our position as leaders in geo-based advertising technology.

Drawing on two decades of expertise in location data, Blis has become a pioneer in geo-powered advertising. Our technology is built and structured on a foundation of geography rather than identity, ensuring that advertisers can plan, buy, and measure their campaigns effectively while respecting user privacy.

At Blis, we believe that people shouldn’t have to pay for the internet with their personal data. Our mission is to provide advertisers with the best-performing campaigns, deliver more revenue to publishers, and ensure that people’s privacy is always respected.

Our Values

Values create behaviours and behaviours create a culture.

We’re leaders not follower:

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs.  Our passion drives us to innovate. We don’t see barriers, just possibilities. We take ownership and hold ourselves accountable for outcomes, good and bad– and we don’t pass the buck.

Anti-behaviours:

Being stagnant | Procrastinating or blocking | Lack of ownership

We’re client obsessed:

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the centre of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Anti-behaviours:

Making decisions not in clients’ interests | Over-promising, under-delivering| Dishonesty or lack of transparency with clients.

We’re one team:

We are empathetic and embrace diversity.  Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humour. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Anti-behaviours:

Discrimination, racism, bullying or harassment of any kind | Making someone feel like an outsider | Demonstrating a lack of respect.

We’re action oriented:

Speed matters in business, so we’re solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

Anti-behaviours:

Over complicating or inefficiency | Not being a team player | Unwilling to adapt or be agile.