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Meet Blis: the location-powered advertising & analytics partner you can trust

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Location data is the most accurate indicator of ’real’ behaviour and intent at scale vs any other type of data. That’s why Blis analyses vast quantities of mobile location data, mapping real, human behaviour to help brands understand, reach and engage consumers around the world, delivering measurable results. 

We do this using Blis’ proprietary Smart Platform, which filters, scales and analyses mobile location data based on where people are and where they’ve been. Blis enables more effective planning, activation and measurement for marketers and business decision-makers alike, fuelling the next generation of insight-driven marketing. Our clients trust the combination of our advanced proprietary technology and strategic expertise to drive results.

Transparency is central to the Blis business and we’re committed to adhering to the rigorous standards of GDPR and CCPA. We’ve also built a Blockchain solution in partnership with IBM and provide transparent client access to our platform.

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Blis vision

Our vision is to revolutionise the way businesses use data to understand people and places. At Blis, this starts with having the most accurate and transparent data, the most measurable results, the most actionable analytics and insights and the broadest and deepest data sets. Today we process over 100,000 locations per second and reach over one billion devices a year – that’s one-seventh of the world’s population… and counting!
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Why Blis?

The world’s largest and most customer-centric brands trust Blis to help them:

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Deliver measurable brand engagement and sales uplift, both by targeting consumers out and about and entire households.
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Identify marketing challenges, gain competitive advantage and make smarter business decisions.

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Achieve mass personalisation at scale, thanks to our proprietary technologies Smart Pin, Smart Scale, Smart Places and Smart Households.

Leadership – our executive team

Blis’ Executive Team are also globally battle tested – meet them here:
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Greg Isbister

Chief Executive Officer

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Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platforms. Greg identified a market opportunity in 2004 to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers – Blis emerged as a culmination of these opportunities.
 
In his role as CEO, Greg oversees Blis’ global business. This includes the management of technical engineering, product strategy, financial management, talent acquisition and international market expansion. The company has expanded across EMEA and Asia-Pacific markets under his leadership and is currently entering the North American market.
 
Greg has steered the product development of several patented Blis inventions and has also served as a board member of the Mobile Marketing Association UK. He spends time outside of the office with his family and tinkers with the newest tech devices whenever he gets the chance. Greg holds a Bachelor of Science Degree in Applied Physics from Glasgow Caledonian University.
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My geekiest moment

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Greg Isbister

Chief Executive Officer

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Aaron McKee

Chief Technology Officer

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Aaron McKee is a seasoned technology executive with a history of building products at the intersection of big data and machine learning.
 
With 25 years of professional experience in the technology sector, and almost a decade as an executive, he’s helped companies, teams, and products across every stage of maturity and across a range of industries. He helped break web server performance records at Intel and launched the first modern local search product at Ask.com. As CTO of Struq, a performance advertising technology company later acquired by Quantcast, he was one of the first to bring a deep use of machine learning to dynamic content personalization and programmatic advertising. Aaron has also served as CTO of both Skimlinks and Job Today, both sector-leading consumer and business-facing marketplace companies.
 

Outside of work, Aaron spends as much free time as possible with his family – a wife and two young sons – traveling, eating, and generally being a nerd. He graduated with distinction from the University of California, Berkeley with a dual degree in Computer Science and Psychology and has split his career across both Silicon Valley and Europe.

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My geekiest moment

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Aaron McKee
Chief Technology Officer
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Diane Perlman

Chief Marketing Officer

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As CMO, Diane is responsible for overseeing the planning, development, and execution of Blis’ global marketing and advertising initiatives. Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience.

She is an American who relocated to London over 18 years ago with a startup and has worked primarily with tech and telecoms companies during her London career, which spans Grey London, Wheel (acquired by Digitas/LBi), Microsoft and Unruly, as well as her own virtual agency.
 
While at Microsoft, Diane led UK marketing communications for Windows Phone and later created and ran the Microsoft Ventures Accelerator, graduating nearly 40 startups. She was subsequently the CMO at global startup accelerator MassChallenge. Diane also served as Interim CMO (maternity cover) at leading global video ad tech company Unruly.
Outside of work, Diane can be found cycling or doing yoga. She also enjoys cooking and trying out new and experimental dining experiences.
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My geekiest moment

Using my old Nokia 6310i even after the iPhone launched. Best phone ever.

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Diane Perlman
Chief Marketing Officer
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Parm Dhami

Chief Finance Officer

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Parm is responsible for leading and implementing company-wide business programs at Blis to deliver financial and operational benefits.
He is an accomplished, commercially astute and hands-on CFO, with leadership experience gained in both blue-chip and PE/VC backed enterprises.
With over 15 years’ TMT sector experience in developing and managing all financial aspects of company strategy, Parm has a proven ability to build and lead multi-skilled teams that create sustainable and repeatable financial value.
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My geekiest moment

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Parm Dhami
Chief Finance Officer
Dave King, Global Commercial Officer
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Dave King

Chief Commercial Officer

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Dave is responsible for driving global revenues, and delivering the required revenue mix at Blis. A veteran of the media and advertising industry, Dave has a successful 35 year track record. Most recently he was MD of Exterion Media, the second largest OOH media operator, where he was in charge of a £300M turnover and 440 employees.
 
Previous to this he spearheaded the commercial side of the Telegraph Group for 12 years as Executive Director, was MD of Emap Advertising and headed up investments for Carat where he deployed million of dollars worth of client billings across the media mix.
 
Outside of work Dave is busy with his family and they all share a keen interest in sport – football, tennis, cricket, skiing and golf – all at varied levels of competency! He was fortunate to be selected by his employers to attend senior executive programmes at both Harvard and Stanford and also, made a brief appearance on BBC’s the Apprentice TV show as an industry expert.
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My geekiest moment

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Dave King, Global Commercial Officer
Dave King
Global Commercial Officer

Industry recognised

Don’t just take our word for it, we’ve been fortunate to receive global industry recognition for best use of location data, ad effectiveness, most effectivity proximity campaigns, programmatic, lead generation and brand awareness, among others.
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In addition to industry awards, we’ve also received accolades for our company growth and being one of the best places to work.
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