We are proud to announce that Blis has been named the best media owner to work with, according to agencies and digital specialists. The IPA survey details the media owners delivering the highest levels of service and their commitment to improving their digital standards.
According to 84.9% of respondents, their experience working with Blis was good. The result is also nearly 2% above Pinterest, which came in second place.
“I’m extremely proud to see Blis leading the IPA’s rank as the best digital media owner;” said Glenn Davis, Commercial Managing Director (UK & International) at Blis. “Blis worked closely with clients to understand their needs and invested heavily in our technology in the past couple of years, simplifying media planners’ lives with the launch of our integrated planning and buying platform, Audience Explorer. This outstanding performance in the survey is proof of our commitment to work in collaboration with our clients to help them achieve better campaign results and optimise future campaigns. A huge well done to the entire team. I couldn’t be happier.”
To see the official announcement and the full rank of media owners, check the IPA website. The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. Every January, agency members of the IPA Digital Media Group are asked to provide a list of their top trading partners from the previous year – no sensitive revenue data is shared. These individual lists are then aggregated to form a survey of the top 25 media owners for both the Spring and Autumn surveys of that year.
